Foot Locker's Store Refreshes

Foot Locker is stepping into a bold new era, with over 40 stores across Australia and New Zealand undergoing a cost-effective, time-efficient refresh. By blending two innovative store concepts, the brand is redefining the retail experience without the need for every location to become a flagship destination.

12 months

40+ Projects

162,000 sqft

A New Era of Retail Design

Foot Locker’s presence in Australia and New Zealand has long been a cornerstone of sneaker culture and streetwear. But with retail trends shifting, the company is taking proactive steps to modernize its stores. The refresh aims to strike a balance between flagship-level inspiration and practical scalability, delivering an elevated experience across all locations.

This refresh initiative is designed to:

• Enhance the customer journey with improved layouts and visual merchandising.

• Bridge two key concepts: flagship and standard stores, creating a hybrid that works for diverse customer bases.

• Maintain a cost-efficient approach, ensuring that resources are allocated wisely while maximizing impact.

• Minimize downtime, so stores can return to serving their communities faster.

  
  

Why This Approach Works

Traditionally, retailers face a dilemma when modernizing their stores: invest heavily in flagship-level designs or settle for standardized layouts. Foot Locker’s strategy bridges this gap. By crossing over elements from both flagship and standard stores, the brand is creating a unique hybrid approach.

Key Features of the Refresh Strategy:

1. Core Design Elements Spread Across Locations Iconic flagship elements—such as digital displays, community zones, and bold sneaker walls—are being adapted for smaller and medium-sized stores. This ensures a premium look and feel within a scalable framework.

2. Localized Customization Each refreshed store will reflect the personality of its local sneaker and streetwear culture, creating a sense of community ownership.

3. Sustainable and Cost-Effective Materials The redesign will use modular, eco-friendly materials that are quicker to install and replace, reducing overall costs and environmental impact.

4. Time-Efficient Refresh Process The refresh is designed to minimize disruption—with stores reopening in record time. This ensures that Foot Locker remains accessible to its loyal customers during the transformation.

The Road Ahead: 50+ Stores, One Unified Vision

Foot Locker’s refresh strategy reflects the brand's deep commitment to sneaker culture in Australia and New Zealand. By creating a hybrid model that combines flagship inspiration with time and cost efficiency, Foot Locker is future-proofing its stores while staying true to its roots.

Whether you’re visiting a flagship or a refreshed neighborhood store, you’ll experience the same energy, culture, and connection that Foot Locker is known for.

Stay tuned as Foot Locker rolls out these changes—your local store might be next!

XCS Group - Building Impacftul Retail